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With over 750 images in full color, this thought-provoking resource is ideal for graphic designers, professors, and students. The Third Edition, completely revamped and enriched with essays on design thinking from seven industry leaders, offers designers, art directors, and students a fresh perspective on thoughtful and compelling design.
Featuring guidance on design principles and strategies on how to break them effectively, this book is a must-have regardless of one's level of experience. The contributing essayists include Niklaus Troxler, Geray Gençer, Ashley Schofield, Brian D. Miller, Fons Hickman, Max Shangle, and Tad Crawford.
"The Elements of Graphic Design, Third Edition" illustrates how to incorporate white space as a critical design component, identify and highlight key images, words, and concepts, utilize scale, position, and color to direct readers' attention, and maximize comprehension and value through the use of type.
Educator, author, and seasoned designer Alex W. White presents a comprehensive exploration of what makes visual design captivating and compelling. Drawing on thirty-five years of experience, White offers a wealth of information and examples to inspire and educate readers on the art of creating stunning and powerful designs.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
publisher | ‎Allworth; 3rd edition (August 30, 2022) | ||||
language | ‎English | ||||
paperback | ‎240 pages | ||||
isbn_10 | ‎1621537595 | ||||
isbn_13 | ‎978-1621537595 | ||||
item_weight | ‎2.17 pounds | ||||
dimensions | ‎8 x 0.8 x 10 inches | ||||
best_sellers_rank | #494,771 in Books (See Top 100 in Books) #66 in Advertising Graphic Design #169 in Design History & Criticism #187 in Typography (Books) | ||||
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